Pantone Love

I LOVE COLOR!  Now those who know me might laugh and say "yea, so why do you own so much Black?"  Hey, it's a color!  ;)

I love to identify and manage colors for my client's Brands and can't imagine how I would do that without my Pantone chips - they have been a part of my life since the beginning of my design career.  How would I even begin to help a client pick colors without all of those beautiful color books?  Maybe I would have pulled out my box of 64 Crayola Crayons and asked them to pick their favorites (did you know that they now have boxes of 120?!)  As fun as that might have been, I am grateful for my Pantone Swatch Books.

For those of you who don't know the first thing about who Pantone is or maybe you're a new designer just getting your feet wet, take a look at this behind-the-scenes video promoting the new Pantone Plus Series.

Want to know even MORE about how ink is made (it really is fascinating to me!) - take a look at The Printing Ink Company's video - they walk you through the whole process.

So what's YOUR favorite Pantone color?  I have two: PMS 2758 and PMS 8561...  Indigo's Blue and Copper of course!  ;)