How to Stand Out in a Crowded Market

Are you still struggling to get new business in the door?  Prospecting is hard enough in a good market, but as the economy continues to find a way to get back on its feet you still need to find ways to market and increase sales.  And with more and more people losing their jobs and starting up their own business, the market gets more crowded every day.  NOW is the time to take action and ramp up your marketing initiatives!

What are you doing to communicate to your current and future clients?  If you had a meeting tomorrow with a new prospect would your materials stand out from the competition's?  Have you spent any time cleaning up your Brand/Identity?  Will they be able to find your website, or what about your social networking presence... does it appropriately represent your organization?

Let me help you a bit - FOR FREE!  I originally developed this 1-sheet for a presentation that I was asked to do at an Annual Meeting for financial and insurance service professionals: Three Strategies to Increase Brand Awareness & Sales - it discusses three areas that you can focus on NOW to increase your marketing and sales productivity... information that any industry can benefit from. 

So go ahead, download it (it's a free PDF file) and if you have any questions along the way just drop me an email dawn@theindigogroup.com or give a call at 203-315-8948.  Nothing would make me happier than having the opportunity to help you get new business.

Stay focused and keep moving forward!

Pantone Love

I LOVE COLOR!  Now those who know me might laugh and say "yea, so why do you own so much Black?"  Hey, it's a color!  ;)

I love to identify and manage colors for my client's Brands and can't imagine how I would do that without my Pantone chips - they have been a part of my life since the beginning of my design career.  How would I even begin to help a client pick colors without all of those beautiful color books?  Maybe I would have pulled out my box of 64 Crayola Crayons and asked them to pick their favorites (did you know that they now have boxes of 120?!)  As fun as that might have been, I am grateful for my Pantone Swatch Books.

For those of you who don't know the first thing about who Pantone is or maybe you're a new designer just getting your feet wet, take a look at this behind-the-scenes video promoting the new Pantone Plus Series.

Want to know even MORE about how ink is made (it really is fascinating to me!) - take a look at The Printing Ink Company's video - they walk you through the whole process.

So what's YOUR favorite Pantone color?  I have two: PMS 2758 and PMS 8561...  Indigo's Blue and Copper of course!  ;)

The Shoemaker's Children FINALLY Have Shoes!

Welcome to the NEW Indigo Group website!

You know that old proverb, "The shoemaker's children always go barefoot"?  Well that's what it's felt like to wait so long to get our own site together and turned on!  Like we've been walking around barefoot, and over the last few weeks of ice and snow in CT, it's about time to put on a pair of boots!

We all spend so much time making sure that our clients receive the best of us that we often neglect our own business needs.  It's certainly not a bad deal for our clients, but if we neglect our own business for too long it will start to falter, clients will start to notice and you take the chance of losing existing clients or new opportunities.  So remember to set aside the time for your own projects - it may take a while, especially if you are like me and always strive for perfection (it doesn't exist... believe me!), but keep your own to-do list on your desk and make sure that you chip away at it till it's done.

THANK YOU - to everyone that has had the patience to work with me on this project - from the designers and programmers to the countless amount of business associates, friends and family that have been acting as our very own focus/test group in the background and are probably just as thrilled to have this project OFF of their desks too!  ;)

So, please take a moment to look around the site and let us know what you think, and check back on the portfolio every once in a while as we WILL be updating with new projects and will keep you posted here in the "news" section with happenings that we feel are "news-worthy"

Looking forward to hearing from you!
Dawn